Layout merupakan salah satu faktor

Layout merupakan salah satu faktor penting dari suatu kegiatan operasi. Penelitian ini bertujuan untuk menganalisis Perbandingan Minat Konsumen Dalam Memilih Pasar Besar Kota Batu Dan Lippo Plaza Batu (Pendekatan Layout). Jenis penelitian ini adalah penelitian deskriptif, yaitu suatu metode dalam meneliti status sekelompok manusia, suatu objek, suatu set kondisi, suatu sistem pemikiran ataupun suatu kelas peristiwa pada masa sekarang. Populasi dalam penelitian ini yaitu pengunjung Pasar Besar Kota Batu dan pengunjung Lippo Plaza Batu. Sedangkan sampel berjumlah 100 orang diambil dari populasi dengan kriteria Berusia 17 tahun ke atas; mempunyai kebiasaan berbelanja di dua pasar tersebut, yaitu pasar modern dan pasar tradisional; berjenis kelamin perempuan. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Penelitian ini menghasilkan bahwa layout memberikan pengaruh terhadap minat konsumen dalam memilih belanja antara di Pasar Besar Kota Batu dengan Lippo Plaza Batu untuk memenuhi kebutuhannya.

Results (English) 1:

Layout is one of the important factors of an operation. This study aims to analyze Comparison of Consumer Interests In Choosing Big Market And Lippo Plaza Batu Batu (Layout Approach). This type of research is descriptive research, which is a method in researching the status of a group of people, an object, a set of conditions, a system of thought or a class of events in the present. The population in this research that visitors Pasar Besar Kota Batu and visitors Lippo Plaza Batu. While the sample of 100 people drawn from populations with the criteria Aged 17 and over; in the habit of shopping at two markets, namely traditional and modern market; female. The data used in this study are primary data and secondary data.

Results (English) 2:

Layout is one of the important factors of an operating activity. This research aims to analyse consumer interest comparison in choosing big market of Batu City and Lippo Plaza Batu (Layout approach). This type of research is a descriptive study, a method of researching the status of a group of people, an object, a set of conditions, a system of thought or an event class at present. The population in this study is the visitors of the big market Batu City and visitors Lippo Plaza Batu. While samples amounting to 100 people were taken from the population with criteria 17 years old and above; Have the habit of shopping in two markets, namely modern market and traditional market; Female gender. The data used in this study are primary data and secondary data. This research resulted that the layout has an influence on consumer interest in choosing shopping between the big market city of Batu with Lippo Plaza Batu to fulfill its needs.