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Malcolm Baldrige National quality award, which was esteblished in 1987 by public law 100-10 and into the emect by President Ronald Reagan, never as the main catalyst of inds to transform US business. The Baldrige Award is given by the President of the United States for manufacturing and services businesses, small and large, the recipient of this award organization. and, since 1999, to education and health should be judged outstanding in seven areas: leadership, strategic planning, customer information and analysis, human resource focus, process and market focus, management and business results (NIST, 2002) Award, which many see as the machine that fueled the interest of the nation in satisfaction of quality, was created to stop the u.s. loss market share to foreign manufacturers and customers in the 1980s. The U.S. many manufacturers during the 1980s has started a cost-cutting campaign only to realize that the strategy This has been much weakened their example, companies that lay off workers realize that not only the ability of the spirit and motivation among the remaining employees has decreased, but also lower levels of customer service and a reduction in innovative ideas and products has occurred. Skinner (1986) refers to this phenomenon as the productivity paradox. It didn't take long for these companies to realize that a much more effective way to compete in a U.S. business. Also, since the winners Baldwin are required by law to share their experiences openly, another goal of this award is to give you ideas and strategies for other u.s. companies are looking for ways to improve the quality of the product. This award reflects not only a clear taxonomy on the principles of quality management, but also, according to Garvin (1991), provides the company with "a comprehensive framework to assess their progress toward a new paradigm of management and as a general purpose recognized as customer satisfaction and improved employee engagement." The Baldrige Award, however, is not without controversy. Indeed, it is somewhat surprising that the award with the aim of common sense and idealistic as it is coming under heavy fire as critics and intense. The increasingly intense debate, on several issues surrounding the benefits and costs of the award, has original industry professionals on both sides of the island. On the one hand the leaders debate and academic critics Award investment cite three major problems. One, it requires large led some to claim that the award can be purchased. Critics commonly cite Xerox, winner in 1989, and Corning, 1989 finalist, for shopping, each and
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