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Ads that will be investigators' analysis, with regard to the example of ads on Question 1. According to the researchers, the ad above using the AIDA formula. The first time the researchers saw the ad above, the researchers saw was a hand drawing. Then, the researchers realized that the images forming an image of a toilet that is identical to the bathroom. Then in the bottom right corner there is a picture, which consists of Dettol. Judging from the AIDA formula:
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