If consumers experience dissatisfac

If consumers experience dissatisfaction with products or services and are unable to obtain satisfaction from sellers or manufacturers, they may turn for help to a variety of consumer complaint agencies. Therefore, a third party can be the next step for consumers to improve their satisfaction if they still



dissatisfied with the company’s response. Few consumers actually complain directly to the manufacturer or service provider, so businesses may be unaware of consumer complaint actions (Day, Grabicke, Schaetzel, and Stauchbach, 1981; Stephens and Gwinner 1998). Franklin (1992) believes that ‘consumer complaints’ is correlated with demands for more government regulation and intervention in the market place. From a managerial perspective, complaints represent potentially valuable information in guiding marketing strategy. Further, from a public policy perspective, complaints may aid the development and targeting of consumer protection and market regulatory programmes (Fornell and Westbrook, 1979). Hence, complaints can provide an alert to the distribution channel of the government regulation that needs correction in the business, and gives the company an opportunity to convince the customer to continue patronising their stores and buying their products.

Thus, in the market place, effective complaint management must be a priority for every business, as the complaining behaviour provides companies with a chance to remedy the dissatisfaction and, ultimately, to retain loyal customers (Franklin, 1992; Davidow and Dacin, 1997).

Results (English) 1:

If the consumers experience dissatisfaction with products or services and are unable to obtain satisfaction from sellers or manufacturers, they may turn for help to a variety of consumer complaint agencies. Therefore, a third party can be the next step for consumers to improve their satisfaction if they still dissatisfied with the company's response. Few consumers actually complain directly to the manufacturer or service provider, so businesses may be unaware of the consumer complaint actions (Day, Schaetzel, Grabicke, and Stauchbach, 1981; Stephens and Gwinner, 1998). Franklin (1992) believes that ' consumer complaints ' is correlated with demands for more government regulation and intervention in the market place. From a production management perspective, the complaints represent potentially valuable information in guiding marketing strategy. Further, from a public policy perspective, the complaints may aid the development and targeting of consumer protection and market regulatory programmes (Fornell and Westbrook, 1979). Hence, complaints can provide an alert to the distribution channel of the government regulation that needs correction in the business, and gives the company an opportunity to convince the customer to continue patronising their stores and buying their products.Thus, in the market place, effective complaint management must be a priority for every business, as the complaining behavior provides companies with a chance to remedy the dissatisfaction and, ultimately, to retain loyal customers (Franklin, 1992; Davidow and Dacin, 1997).

Results (English) 2:

If consumers experience dissatisfaction with products or services and are Unable to Obtain satisfaction from sellers or manufacturers, they may turn for help to a variety of consumer complaint agencies. Therefore, a third party can be the next step for consumers to improve Reviews their satisfaction if they still



dissatisfied with the company's response. Few consumers actually complain Directly to the manufacturer or service provider, so businesses may be unaware of consumer complaint actions (Day, Grabicke, Schaetzel, and Stauchbach, 1981; Stephens and Gwinner 1998). Franklin (1992) Believes that 'consumer complaints' is correlated with demands for more government regulation and intervention in the market place. From a managerial perspective, complaints represent Potentially valuable information in guiding marketing strategy. Further, from a public policy perspective, complaints may aid the development and targeting of consumer protection and market regulatory Programmes (Fornell and Westbrook, 1979). Hence, complaints can provide an alert to the distribution channel of the government regulation that needs correction in the business, and Gives the company an opportunity to convince the customer to continue patronizing Reviews their stores and buying Reviews their products.

Tus, in the market place, effective complaint management must be a priority for every business, as the complaining behavior Provides companies with a chance to remedy the dissatisfaction and, Ultimately, to retain loyal customers (Franklin, 1992; Davidow and dacin, 1997).