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According to the researchers, the selection formula used manufacturers in creating an ad depends on what the needs of the manufacturer itself. If seen from advertising this Dettol antiseptic liquid soap, the producers realized that this product was already well known in the community so that the ad made for retaining the existence of liquid soap. With the already famous products, manufacturers are not too struggled in selling this product Dettol. Moreover, this SOAP contains antiseptic to kill the germs, so that people glance at to purchase this product.
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