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Expression language describes the tendency of public speakers. Therefore, to study and clarify the language must necessarily involve the social aspects of the imaging community (Harimurti Kridalaksana, 1985: 4), such as social order, social strata, age, environment and others. In contrast to what was said by Chomsky that language is asocial because it ignores the heterogeneity that exists in society, good social status, education, age, sex, cultural background, and others (Silal Arimi, 2008). Chomsky (in Wardhaugh, 1986 : 10) sorting between language on the one hand and culture on the other. In studying the language associated with the socio-cultural will produce four possibilities. First, the social structure can influence and determine the structure of language or behavior. Second, the structure of language and behavior can influence and determine the social structure. Third, the relationship is reciprocal. Fourth, the social structure and the structure of the language completely unrelated, this is embraced by Chomsky. The role of the main language is a tool for communication between people with each other in a society. This is in accordance with the opinion of Mustakim (1994: 2) that the language as a communication tool used by community members to build relationships with other people who have a common language. With language, humans can be interconnected with other humans, although social background and the culture is different. Therefore, the most basic function of language is to communicate (PWJ Nababan, 1993: 40), which is a tool fellow human relationships and communications so as to form a social system or society. Language as part of the community is a social phenomenon that can not be separated from the wearer. Sociolinguistics as a branch of linguistics is an interdisciplinary science of language and social sciences, trying to put the position in relation to the use of language in society. Aspects related to the quality speakers and language skills of a person. Aspects of language use refers to the areas of life that is the domain of language use (Hasan Alwi and Sugono, 2000). In the era of globalization required a formulation of the provisions on the use of the Indonesian language. This is considering that issue in Indonesian language is very complicated. In Indonesia there are more than 728 local languages. Regional languages that live and thrive and used faithfully by native speakers. Moreover, in Indonesia there is a foreign language. Although the position and function of the local language and a foreign language it is set to use, still use the local language and a foreign language (English) is used arbitrarily by the user. That fact would marginalize the use of the Indonesian language. As said by Hudson (1980) language variety that depends on who, what, when, where, why. Thus, in formal situations would have been a variety of formal elected, whereas in non-formal situations variety of non-formal course also be used. For a variety of non-formal election is not cause for concern. Indonesian mixed use code with slang, jargon, slang, or regional language while not not be used in formal situations not need to worry. However, the worries that the Indonesian formal variance (standard) was used not as it should be. Variations or variety of formal it is used, among other things, in his official speech, official meetings, correspondence offices, religious lectures, textbooks, scientific papers (Nababan, 1993). According to Fishman (in Chaer & Agustina, 1995: 204) to assess Language selection can be performed using a particular institutional context, called domains, in which showed a tendency to use one particular variation than the other variations. Domain seen as a constellation of factors such as location, topic, and participants, such as family, neighbors, friends, transaction, pemetintahan, education, etc. For example if a speaker speaks in a family environment then it is said to be in the family domain. Domain analysis is usually associated with the analysis of diglossia, because no domain is a domain that is not formal and formal. Diglossia in the community for a domain that is not formal language can be used a variety of low (low language), whereas in the domain of the formal use of language diversity (high language). Then the election of one language or variety of language depending on the domain. According Fasold (1984: 213-214) and the preservation of language shift is the result of the election process language in a very long period of time. The shift of language indicates a language that is totally abandoned by the community of native speakers. This means that when a language shift occurs, members of a language community collectively prefer to use a new language rather than the old language that is traditionally worn. By contrast, in pemertahan language speakers of a language community collectively decided to continue to use the language that they have or that traditionally usually used. The symptoms that indicate a shift and pemertahan language can also be observed. For example, when there are symptoms that indicate that the speakers of a language community began to choose to use the new language in specific domains that replaces the old language, it gives a signal that the process of language shift is underway. However, if the community of speakers of the language monolingual and collectively do not use another language, then clearly this means that the language community is maintaining the pattern of use of language, preservation of language is not just happening in the community said that monolingual, but also occurred in the community of bilingualism and multilingualism , However, this sort of thing only happens when a community of speakers of the language diglossia. Retention system language linguistic communities multilingul like this show symptoms that the speakers use a certain language in specific domains and use other languages in other domains. Therefore, in this kind of community the dynamics of language use. Some conditions tend to be associated with a shift in the language. However, the most fundamental condition is bilingualism, although bilingualism is not the only thing that leads to a shift in the language. According Lieberson (in Susi Yuliawati, 2008: 11) nearly all cases of language shift in society occurs through intergenerational transition. In other words, the transition of language occurs through several generations in one community in a fairly long period of time. However, there is also a community for centuries so this means that the existence of the community does not mean to be a shift in the language. Some other factors that trigger a shift in the language. Such factors include migration, whether committed by a small group to the region that caused their language is no longer used, as well as by a large group who introduced the local population with a new language; industrialization and economic change; language schools and government policies; urbanization higher prestige; and the population is less for the language shift. This is in line with what is proposed by Holmes (2001) that the factors that encourages language shift is fakor economic, social, political, demographic, behavioral, and value in a community. Language Alay Alay comes from the Children's Kites. Alay language can be said plebeian language, because the language is seriously not memngenal ethics and generally speaking that flying kites is a children's village (the town juaga often, however suburb). If we use the language Alay indirectly harassing our speaker either in writing or orally. In general, the more visible Alay language in written form (8studio-desainmultimedia.blogspot.com). Alay, Alah lebay, Children Withered, or wander Children who connect with children Jarpul (Rare Home). But the most widely reported was the son of a kite. Dominance, this term to describe children who sok cool, in a fashion, the work of (music) as well as behavior in general. It is said that its origin, Alay means "son of the village" because the village children the average red-haired and skinned brown dark because most playing kites. Here is the definition that tracks according to some experts (Rev. Adi Putra Ginting, 2010): Koentjara Ningrat: "Alay is symptoms experienced Indonesian youth, who want to be recognized status among their peers. These symptoms will change the writing style, and the style of dress, while enhancing kenarsisan, which is quite disturbing public virtual world (read: Internet users are true, like bloggers and newbie) . It is expected that these properties disappear immediately, if it will not interfere with the surrounding community. Selo Soemaridjan: "Alay is adolescent behavior Indonesia, which made him feel cool, pretty, great among others. This is contrary to the nature of the Indonesian People were courteous, polite, and friendly. Factors that cause could be through the medium of TV (soap operas), and musicians dressed like that. "One of the characteristics of the Alay is his strange and beyond logic and common sense. Here, I would classify Alay-Alay to some degree or according to their level of writing (here I am not going ngebahas Alay or appearance of the face, the face is a gift of God which is a gift to us.
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