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In the example the Coca Cola pepsi versus, where Pepsi has a slightly sweeter taste, while Coca Cola has a sense of the original. When the test is done to some consumers by removing the name of each product, it turns out that consumers prefer Coca Cola who have a sense of the original. is due to the impression given by Pepsi itself not just from the taste. So the company decided to create the new products and mereplaced products.
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