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A jurist will have confidence when he talksregarding legal issues. Similarly, a doctor will obtaintrust if he discusses health problems. The belief inCommunicator reflects that message delivered to komunikanconsidered to be true and in accordance with the empirical reality. So a Communicatorbeing a source of credibility due to the presence of ethos on him that is whatthat said by Aristotle, and remains as a guidelinethat is good sense, good moral character and good will, which by themodern scholars have translated into good faith (good intentions), andtrustworthy (thrustworthiness) and the skill or ability(competence or expertness). Based on that Communicator with ethosshowing that he has good faith, trustworthy andhave the skills and expertise
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