Peran dan manfaat kreativitas pada

Peran dan manfaat kreativitas pada iklan menentukan keberhasilan iklan tersebut nantinya. Semakin banyak hal-hal kreatif yang muncul dalam iklan, maka semakin menarik perhatian khalayak. Kreatif sendiri harus mewakili makna dari produk yang akan diiklankan, sehingga semakin kreatif sebuah iklan maka akan mampu membius masyarakat untuk melihat serta mencoba produk yang ditawarkan. Namun, daya tarik iklan tersebut harus dapat dipercaya. Konsumen harus percaya bahwa produk atau jasa akan memberikan manfaat seperti yang dijanjikan. Berikut contoh iklan yang menurut peneliti kaya akan kreativitas:

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The role and benefits of creativity in advertising determines the success of those ads. The more creative things that appear in the ad, the more attracted the attention of a wider audience. Own creative must represent the meaning of the product to be advertised, so get creative an advertisement then it will be able to enjoy the community to see and try products that are offered. However, the appeal of these ads should be trusted. Consumers must believe that the product or service will deliver the benefits as promised. The following examples of ads that, according to researcher rich in creativity:

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The role and benefits of advertising creativity in determining the success of those ads later. The more creative stuff that appears in the ad, the more attracted the attention of the audience. Creative itself should represent the meaning of the product to be advertised, so the more creative an ad it will be able to anesthetize the public to see and try out the products offered. However, the appeal of such ads should be believed. Consumers must believe that the product or service will provide benefits as promised. Here's an example of advertising according to researchers is rich in creativity: