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The relational value chains. When product specifications cannot be codified,transactions are complex, and supplier capabilities are high, the relationalvalue chain governance can be expected. This is because tacit knowledgemust be exchanged between buyers and sellers, and because highly competentsuppliers provide a strong motivation for the lead firms to outsourceto gain access to complementary competencies. The mutual dependencethat then arises may be regulated through reputation, social and spatialproximity, family and ethnic ties, and the like. It can also be handledthrough mechanisms that impose costs on the party that breaks a contract,the U.S. discussed in Williamson's analysis of policy commitmentsand hostages (Williamson, 1983). The exchange of complex, tacit knowledge informationis most often accomplished by the frequent face-to-face interactionand governed by high levels of explicit coordination, which makes thecosts of switching to new partners high.
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