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E-tailing or E-retailing refers to the selling of retail goods electronically over the internet. The term is short form of electronic tailing (E-tailing), and surfaced in the 1990s for being frequently used over the internet. E-Tailing is synonymous with business-to-consumer (B2C) transaction model of E-Commerce. E-Commerce is the masters field defining the E-tailing operation. E-Commerce is a huge domain on conducting business over the internet and E-tailing is a part of it. E-tailing is the direct sale of products, information and services through virtual stores on the web, usually designed around an electronic catalogue formats and auction sites. There are thousands of store fronts or E-Commerce sites on the internet that are extensions of exiting the E-tailers. Among the crowd of E-tailers functioning in India, a huge population of E-tailers have been extremely successful in making a huge profit. Some of the most popular websites are Indiatimes.com, Fabmart.com, and Rediffshopping.com.
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