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Relational value chains. When product specifications can not be codified,
transactions are complex, and supplier capabilities are high, relational
value chain governance can be expected. Because this is tacit knowledge
must be exchanged between buyers and sellers, and Because highly competent
suppliers provide a strong motivation for lead firms to outsource
to gain access to complementary competencies. The mutual dependence
that then arises may be regulated through reputation, social and spatial
proximity, family and ethnic ties, and the like. It can also be handled
through mechanisms that impose costs on the party that breaks a contract,
as Discussed in Williamson's analysis of credible commitments
and hostages (Williamson, 1983). The tacit exchange of complex information
is most Often accomplished by frequent face-to-face interaction
and governed by high levels of explicit coordination, the which makes the
costs of switching to new partners high.
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