marketing capability membantu perus

marketing capability membantu perusahaan untuk meningkatkan kinerja perusahaan. Kim dan Joo (2013) berpendapat bahwa advertising merupakan marketing expense yang berpengaruh dalam meningkatkan kinerja perusahaan sehingga manajemen cenderung mengalokasikan sumber daya yang besar untuk iklan guna meningkatkan jumlah penjualan yang akan berdampak pada peningkatan nilai perusahaan. Selain advertising, promotion juga merupakan salah satu kegiatan pemasaran guna meningkatkan daya tarik produk yang juga diyakini dapat meningkatkan jumlah penjualan. New product development capability yang biasanya dilakukan oleh R&D memungkinkan perusahaan untuk menghasilkan produk dan layanan baru yang dapat memenuhi kebutuhan pelanggan. Sehingga dapat disimpulkan bahwa pengeluaran biaya untuk advertising, promotion dan research & development dianggap sebagai sebuah bentuk investasi yang berdampak positif bagi perusahaan.

Results (English) 1:

marketing capability helps companies to improve the performance of the company. Kim and Joo (2013) argues that advertising is a marketing expense that was influential in improving the company's performance so that management tends to allocate resources for great advertising in order to increase the number of sales that will have an impact on increasing the company's value. In addition to advertising, promotion is also one of marketing activities in order to enhance the attractiveness of a product which is also believed to be able to increase the number of sales. New product development capability that is usually done by R & D allows companies to generate new products and services that can meet the needs of customers. So it can be inferred that the expenses for advertising, promotion and research & development is considered as a form of investment that impact is positive for the company.

Results (English) 2:

marketing capability helps companies to improve the company's performance. Kim and Joo (2013) argued that advertising is a marketing expense influential in improving the performance of the company so that management tends to allocate substantial resources to advertising in order to increase the number of sales which would have an impact on increasing the company's value. In addition to advertising, promotion is also one marketing activities in order to increase the attractiveness of the product which is also believed to increase the number of sales. New product development capability that is normally performed by the R & D enables companies to produce new products and services that meet customer needs. It can be concluded that the expenses for advertising, promotion and research & development is considered as a form of investment that have a positive impact for the company.