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Roland Barthes described an analysis of sign in his book "Mythologies". In semiotic analysis, he interpreted that signifier and signified need an explanation which related to social-culture meaning. What is the aim of the sign which presented? The sign presented is naturalized from social life of the culture of its creator. This explanation takes from connotation or mythology. "The Connotation is what Roland Barthes refers to as myth. We usually associate with classical myths fables about the exploits of gods and heroes. But for Barthes myths were the dominant ideologies of our time "(Chandler, 2005: 93). The dominant ideologies of our time is when the sign were presented, it is appropriated to its reality or social life understanding.
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